The vape industry is one of the fastest-growing retail sectors in the UK. With new flavours, sleek devices, and stylish vape lounges popping up everywhere, competition is fierce. For vape shops, standing out isn’t just about the products themselves

Influencer marketing has exploded in the past decade. From Instagram stories to TikTok unboxings, influencers are shaping purchasing habits across every industry. But with so much content competing for attention, brands face a new challenge: how do you make sure your product doesn’t get lost in the noise?

Luxury gift bags are more than just a way to carry purchases - they are a statement of style, sophistication and identity. Over the years, these bags have evolved from simple protective wrapping into an essential branding tool. But how did they come to hold such cultural and commercial significance?